Discount website Couponstar has struck a partnership with Hewlett Packard to launch a ‘beforeIshop’ printer application available on selected new web connected e-All-in-One printers
The beforeIshop print app, specifically developed for HP, is now available to download via the i screen of an internet-connected HP printer.
This application will provide consumers with immediate access to ready to print beforeIshop content.
The print app is now available on selected HP Photosmart, HP Officejet and HP Officejet Pro, which also features ‘ePrint’ technology, which allows printing via email.
Jo Challis, Product and Marketing Director for beforeIshop, comments, “HP has developed a range of print apps that are easily accessible through the Photosmart’s screen and empower users with the ability to print web content without a PC. We are really excited about our partnership with HP and this opportunity to provide added value to customers in the form of brand coupons through the beforeIshop™ print app.”
Challis continues, “Using the integrated screen on the HP Photosmart printers, customers can browse the beforeIshop™ application, select a coupon and print immediately. Although the application is a scaled version of the website we are still able to implement the security features we have in place for the coupons on the web meaning we can still monitor the amount of coupons which can be printed from the device.”
A range of consumer and business-focussed apps are available from partners such as Mappy, Reuters, last.fm and beforeIshop.
Sarah Fortuna, Marketing Manager, UK IPG IWS at HP comments, “We are thrilled to be partnering with Couponstar to develop the beforeIshop™ print app, a unique application which adds an exciting new dimension to HP’s print app offering. Through the development of apps for the new fleet of printers, HP is making content as accessible as possible for users, whilst keeping it relevant and useful in daily life – and this partnership with Couponstar is a great example of this engaging, life accessory content.”
Challis concludes, “This partnership again proves that Couponstar are at the forefront of printing technology and that we are committed to giving consumers quick and easy access to the latest coupons at the touch of a button. beforeIshop™’s ethos is to provide users with the tools to save both time and money prior to hitting the shops, so by working with HP we are able to continue this commitment through another digital channel.”