Callcredit Information Group has acquired digital marketing agency Latitude Digital Marketing.
The acquisition will see Latitude’s digital experience combine with Callcredit’s consumer data and marketing insight to create and deliver targeted digital marketing solutions.
Formed in 2001, Latitude offers SEO, Pay-Per-Click online display advertising, social media optimisation and analytics.
Latitude operates from offices in London and Cheshire, with a 95-strong team offering cross channel consultancy and execution with native speakers in 15 languages and managing campaigns in more than 150 countries for clients in gaming, retail, telecoms, insurance and travel.
Alex Hoye, Chief Executive Officer of Latitude said: “We have long been focused on delivering intelligent, integrated marketing. Combining with Callcredit enables us to be at the cutting edge of the online marketing data revolution in progress, benefiting our clients in ways that stand alone advertising agencies cannot achieve.
“Latitude’s online analytical capability working with Callcredit’s database of over 41 million consumers will allow us to set the standard in the industry. We’re excited about the future of the business, even more so now that we have joined with Callcredit.”
Chris Savage, Managing Director of Callcredit Marketing Solutions said: “We provide our clients with a wide range of innovative marketing solutions and this acquisition helps us to deliver an even more comprehensive range of digital services.
“Organisations are devoting more of their marketing budget to digital marketing, increasing their spend to develop the channel fully and improve cross sell opportunities. By combining our extensive consumer data with Latitude’s digital services we’re confident that we can offer ground-breaking, highly targeted integrated campaigns.
Latitude is the third acquisition by Callcredit Information Group since the management buyout of the business in December 2009.
Results International, the leading M&A advisor to the marcoms industry, acted as advisor to Latitude on the transaction