Marketing agency balloon dog has supported Aviva with an augmented reality campaign designed to raise awareness of the insurer’s comprehensive product offering within the technology sector.
By printing a marker and holding it up to a web cam, the hologram character can be seen dancing on a logic keyboard.
The campaign targets insurance brokers and their customers via digital channels, including social media, email, mobile and online advertising.
James Clifton, CEO at balloon dog, commented: “Technology is such an innovative sector and is no longer just about electronics, with computerised and digital technology increasingly integrated into an even wider scope of manufactured goods, the sector now contributes £23bn* to the UK economy.
“Aviva wanted to recognise all its customers’ needs in the varying sectors, which span from Industrial to Retail and include trades from lasers to electric blanket manufacturers, and provide them with the protection they deserve.
“Aviva’s technology cover is one of the most comprehensive products in the market. Our brief was to create an awareness campaign and identity to promote Aviva’s technology cover product offering, demonstrating its insight into the often unique requirements of businesses across the UK. The campaign has already been viewed by more than 1000 brokers.”
Steven Clarke, Marketing Consultant from Aviva Corporate Sales and Marketing, added: “We have significantly enhanced our product offering in this dynamic sector, recognising the need to offer bespoke cover for the increasing number of businesses that rely on computerised and digital technology on a day-to-day basis.”
To view the campaign visit: http://broker.aviva.co.uk/library/ar/
To view a demonstration of the campaign on YouTube, visit: http://www.youtube.com/user/MrAviva1234#p/a/u/0/ZuP3qBAkIDg