Mobile ad and app firm 24MAS has acquired THQ’s wireless operations and its global carrier business from parent company THQ, boosting its global distribution network.
By continuing to provide both THQ and third-party branded content through contracts with all major carrier groups worldwide, 24MAS has expanded its reach to include over 80 countries, spanning every major continent and market.
The acquisition of THQ Wireless’ operations comes on the heels of 24MAS announcing ad-funded application campaigns with brands such as Samsung, Olay and Malaysia Airlines.
24MAS offers advertisers, carriers and content partners a diagnostic platform for mobile advertising and premium wireless content and application solutions.
24MAS plans to incorporate THQ Wireless’ operations into its wireless strategy of mobile advertising, content distribution, cloud services and application hosting.
“The acquisition and ongoing partnership with THQ means 24MAS will have an unparalleled reach to many millions of potential customers globally, both via/for application and content distribution, as well as mobile advertising solutions,” said Tero Turunen, CEO of 24MAS. “THQ Wireless’ operations provide a value-add in terms of reach, services and technology, combined with proven management, operational excellence and revenue growth potential.”
“This agreement and our ongoing relationship with 24MAS will enable us to continue focusing on cutting edge games for Apple and emerging smartphone platforms, while enjoying the distribution services of 24MAS on wireless carrier platforms. The combination of advertising and paid content solutions also enables us to maximize THQ’s intellectual property in emerging markets,” said Ian Curran, Executive Vice President, Global Publishing, of THQ Inc.
Headquartered in Stockholm Sweden, 24MAS will now have four major hubs in U.S., Europe, Asia-Pacific and Latin America.