Kelkoo Select, the new luxury shopping website from Kelkoo, has launched a service in London offering its members access to handpicked daily offers for events and experiences in the capital.
The website provides consumers with tailored offers to suit their lifestyle such as exclusive fashion deals by leading designers, premium tickets to West End premières.
Kelkoo Select will be led by Managing Director Jon Miller, who was brought on board eight months ago to oversee the development and launch of the service following eight years as COO at uSwitch.com, one of the leading price comparison websites in the UK.
Jon Miller, Managing Director of Kelkoo Select, comments: “Kelkoo is currently one of Europe’s largest e-commerce websites. Continual growth and development form part of the business’ ongoing strategy and the launch of Kelkoo Select provides an exciting opportunity for the business to develop a more localised and customer-centric service, as well as helping to establish Kelkoo as a leader in the online shopping space. Our mission is for Kelkoo Select to make those indulgences in life that seem beyond our means and out of our reach, affordable and accessible for all.”
Miller will manage a dedicated team of 12 specialists, including Barry Holloway as Marketing Director and Mark Bower as Commercial Director. Holloway has already played a central role in the development of Kelkoo Select’s brand proposition and strategy and joins the team from eHarmony where he was Marketing Director.
Bower joins the business from LastMinute.com, where he held the position of Lifestyle Sales Director. Drawing on the team’s collective expertise, Kelkoo Select is well placed to scour the marketplace and negotiate compelling offers from London’s best merchants on behalf of its customers.
While the service is initially targeted at London residents, consumers who live outside the M25 will also be able to take advantage of deals on fashion items and gifts, as they can be bought irrespective of location and will be delivered anywhere in the country.
In addition, some offers are open for up to a 12 month period, giving those people who don’t live in the capital ample time to decide when to take advantage of Kelkoo Select’s extensive range of London based experiences and events.
Miller continues: “The group buying space is a crowded market and it’s vital we differentiate ourselves from our competitors. It is for this reason that we have recruited some of the best talent in the industry to help develop a unique offering. Kelkoo Select will offer a premium customer experience, with the best quality offers and a focus on both products and services. We want every offer to be tested and rated by real people before going live to our wider customer base. Our goal is to foster long-term relationships with our customers and merchants and in doing this, we believe we can raise the bar in the daily-deals market and over the long-term build a deep understanding of our customers in order to provide increasingly relevant and tailored offers.”
When users sign up to Kelkoo Select, they will receive a daily offer. In addition, the new service offers the chance for users to be a part of one-off experiences, such as exclusive shopping events, restaurant openings, theatre upgrades, meet and greets and Q&A sessions with the stars.
The offers available on Kelkoo Select work in a number of ways:
1. The simplest way – members will be sent an offer, if they like the look of the deal, they can buy it.
2. Group buy – a certain number of people need to buy the offer to make it work – if enough people buy in, the offer is secured.
3. Limited stock – Kelkoo Select will also offer exclusive limited deals so only the quickest to buy will secure the deal.
Richard Stables, CEO of Kelkoo, concludes: “We are committed to continually evolving the Kelkoo brand through innovation, and adapt our business accordingly to fit with the changing ways in which consumers shop online. We want to offer our users compelling services that set us apart from the rest of the market. Kelkoo Select is another example of just that.”