Nearly half of all Brits (45%) find the inability to touch products online is the biggest barrier to shopping online for Christmas, according to new research.
In its annual Christmas shopping survey, Twenga, the next generation shopping search engine, asked Internet users what are the reasons that would prevent them from doing more of their Christmas shopping online.
Another reason why British Internet users would not like to shop online is because they are worried that the product will not match the description (29%).
E-Retailers listen to their customers
“E-Retailers have got the message – free return offers are very popular, so that customers can touch the product, or order two or three different sizes to try the product and choose the one they like,” says Thérèse Torris, Vice-President Content at Twenga.
What, if anything, would prevent you from doing more of your Christmas shopping online?
Base : 3013 respondents
Twenga asked over 3,000 European Internet users about their Christmas spending budgets for this year and how they intend to use it. The study by Novamétrie was conducted online for Twenga between 27th September and 7th October 2010 using a representative sample of 3013 European Internet users from the United Kingdom, Germany, France, Italy, Spain and the Netherlands.