Travel site Simonseeks has confirmed details of its £2 million national TV advertising spend following the appointment of a creative agency Space City Productions after a competitive pitch.
This is the site’s first above the line spend and aims to position it as the ultimate online travel resource for expert recommendations travellers can trust.
Simon Nixon, founder of Simonseeks said: “This is our first advertising campaign and we’re incredibly excited about introducing the site to a whole new set of users. We have been developing our content and functionality since our launch so we can offer a unique combination of Expert reviews from some of the most experienced travel writers out there with our Community Guides. It’s about time that there was a credible alternative to user review sites and we feel Simonseeks offers the consumer just that.”
The campaign will break on 26 December 2010 with an initial media buy on ITV 1 in the North West of England and will be rolled out nationally on a multichannel platform in Spring 2011. Mediacom North has been appointed to orchestrate the media purchase and planning.
The 30 second advertisement will focus on the site’s destination Experts, award winning travel writers who offer the consumer impartial advice and reviews on hotels, restaurants and things to do in 50 locations worldwide, as well as positioning Simonseeks as the essential site for planning and booking your travels in 2011.
He continued, “We will have 50 location Experts live for the campaign launch with in-depth reviews of up to 100 top rated hotels, restaurants and activities in each destination such as Paris, Hong Kong, Dubai and Tenerife. The factor which really sets us apart from the mainstream travel review sites is the calibre of our expert destination guides and the fact that these guides are ‘real time’ as our editors are constantly updating them with new information.
We are offering the consumer the ability to cut through the information overload which has developed with the spread of user generated content and get straight to reliable advice they can really trust.”
www.simonseeks.com appointed Space City Productions following a competition pitch from an agency shortlist which also included Big Al’s Creative Emporium, JWT Manchester and The Gate.
“Space City Productions has a strong track record of launching online brands such as Go Compare, Moonpig, Confused.com and USwitch. This is why we felt they were the perfect fit for us. Our ambitions are high as we aim to hit 1 million unique users per month within 2011,” added Nixon.