UK consumers were exposed to 221 billion display ads during the thirds quarter of this year, representing a 34% rise on the same period last year.
Data from comScore’s Ad Metrix services showed that UK internet users received more than 221 billion display ads during the third quarter, marking a 34-percent increase versus year ago (which stood at 164,734 billion impressions).
“Following the ad recession that occurred from late 2008 through most of 2009, we are now seeing a strong resurgence in the online display ad market,” said Mike Read, SVP and Managing Director, comScore Europe.
“A key driver of this growth is the retail sector, which increased over 300 percent in terms of impressions delivered since last year. In the run up to Christmas with consumers searching for gifts, the growth in online advertising is likely to continue its ascent.”
Facebook Ranks as Top UK Display Ad Publisher in Q3 2010
Facebook.com carried more display ad impressions than any other online publisher during Q3 2010 with more than 68 billion display ad impressions, representing 31 percent market share.
Microsoft Sites ranked second with nearly 14 billion impressions (6.2 percent), followed by eBay with 8.8 billion impressions (4.0 percent) and Google Sites with 8.2 billion impressions (3.7 percent).
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension) Virgin Group Ranks as Top UK Display Advertiser in Q3 2010
Virgin Group, primarily featuring ads for its media brands, was the top online display advertiser in Q3 2010 with 4.4 billion impressions (2.0 percent of UK display).
Telefonica Europe held the second position with 2.9 billion (1.3 percent), followed by BSkyB with 2.6 billion (1.2 percent) and BT Group with 2.3 billion (1.0 percent).
Live Webinar on Wednesday, 17th November 2010
comScore will present a complimentary live webinar showcasing a more detailed analysis of display advertising trends in the UK on Wednesday, 17 November from 11:00 a.m. – 12:00 p.m. GMT.
For more information and to register, visit: www.comscore.com/displayinsights.