Videojug, a provider of ‘how-to’ online video is extending its services with the launch of ‘Videojug Pages’, a new knowledge and revenue sharing website signing up Panasonic as the first brand to provide content.
VideojugPages.com aims to create a global marketplace for individuals and organisations seeking to offer “best-of-breed” wisdom and advice.
The platform allows individuals and organisations – including jobbing professionals, industry experts, companies, charities, partnerships, Government bodies and others with valuable knowledge – to share their know-how and opinions with an audience that is searching for answers to life’s everyday questions.
Videojug Pages will create communities of knowledgeable and expert enthusiasts grouped around shared interests, all producing high-quality, factual and informative content for which they are financially rewarded.
It will appeal to experts in a wide range of specialist fields: from professional stylists offering their beauty tips, to foodies sharing their favourite recipes and home cooking know-how.
For brands, Videojug Pages offers commercial opportunities to target and interact with these communities through both branded content hubs and display and video advertising.
Panasonic is the first brand to have signed up to the platform, providing expert photography content and advice.
Videojug Pages will place video and display ads from its existing network of partners on these high quality pages, splitting the revenue 50:50 with the content creators.
Contributors can also run Google AdSense and Amazon ads on their pages. Because of the search engine power of Videojug.com, the new Videojug Pages platform will enable content creators to attract traffic straight off the bat – a valuable benefit for expert, niche bloggers whose valuable views are not generating the traffic they would have hoped for on randomly organised blogging platforms.
Tom Laidlaw, CEO of Videojug, explains the rationale behind the launch of Videojug Pages and the opportunity for advertisers, “The launch of Videojug Pages is a natural step in Videojug’s evolution. We are aiming to be a destination for anyone seeking best advice on how to “Get Good at Life”.
“We originally created Videojug with tens of thousands of professional videos, making us a popular destination for millions of web users. Now we are opening up the platform to millions of sources of “life wisdom”, be that corporate insight or individual knowledge. We offer content creators half the revenue, providing people around the world with an accessible second source of income. For brands the opportunity to interact with influencers in vertical niches and target an audience of inquisitive consumers around their core interests is hugely compelling.
“With a major consumer marketing push now underway we’ll be fuelling growth over the coming months, signing up thousands of content creators and creating a vibrant community of publishers that want to “set up their stall” in the Videojug Pages marketplace. “
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