GlobalPersonals.co.uk, the largest privately owned online dating company in Europe, today announced that it has launched a network dedicated to the over 50’s market.
The Over 50’s network has been developed in direct response to the growing number of online daters who fall within this demographic. The network, which currently has members in the UK, South Africa and the US, has thousands of active members, creating immediate revenue earning opportunities.
GlobalPersonals.co.uk has launched the new platform under its WhiteLabelDating.com brand, supported by the launch of its very own site, DatingAgency.com, which is being used as a test bed to trial new features and functions to keep up with changing consumer demands. Bauer Media’s highly successful ‘Yours Magazine’ for the over 50’s already runs YoursDating.co.uk through WhiteLabelDating.com, which has become a highly profitable arm of their business. A lot of consumers in this age bracket have a higher disposable income then other groups, giving strong sales for premium accounts.
According to the OfCom’s report, The Communications Market 2010, Over-55s are the fastest-growing age group for internet take-up, with 50 per cent now having broadband, up from 43 per cent last year. More than 70 per cent of over-55s with a web connection use their computers for email, but many also visit social networking websites, play games online, download films or listen to online radio.
Brands and individuals interested in building online dating sites are invited to tap into the software services and databases of Global Personals, which will enable them to quickly set up their own site for free.
Steve Pammenter, Director of Partnerships at GlobalPersonals.co.uk comments: “The over 50’s market is increasingly active in online dating. The proliferation of the web combined with an ongoing rise in the number of ‘Silver Surfers’, has attracted interest from brands wishing to provide online dating services tailored to this market. This network now allows these brands to offer end users an authentic online dating experience that is relevant and engaging.”