Socialbakers has bought Social RSS, as the firm looks to expand its social media and digital analytics tools.
The move closely follows the firm’s Checkfacebook.com acquisition in September and the two acquisitions are the latest in a series of strategic moves from already profitable Socialbakers to execute on aggressive growth plans after securing its initial funding from Earlybird Venture Capital last month.
Launched in November 2008, Social RSS has become the most popular RSS reader application on Facebook.
Social RSS allows users to add blogs and other favourite RSS feeds to walls and tabs to user profiles or Facebook pages.
Additionally, Socialbakers launches support for Google+ and successfully rolls out all new services to over 250,000 marketing professionals.
Extending the platform to support all major social media networks including Facebook, Twitter, LinkedIn and now Google+ allows companies to build and manage their social media presence, build engagement, monitor competition, develop best practice benchmarks by industry and globally measure, all on one platform.
“We are seeing unprecedented demand from companies for more sophisticated consumer behaviour analyses that can be mined from Facebook pages, places, applications, the Facebook platform, Facebook advertising prices, all in real-time, ” said Jan Rezab, CEO of Socialbakers. “We have helped many of our European customers get far ahead of their competitors in many geographies. We have successfully captured the European markets with UK, Germany, Turkey, Poland, and Spain in the lead. Our recent acquisitions allow us to triple our reach and we have aggressive plans to capture additional markets in the United States, Brazil and other non-European countries.”
“In today’s growing market for social media monitoring and the many vendors, each with their unique value propositions and limitations, we needed a best-in-class solution for our business,” said Jamey Catalano, Vice President of Strategic Planning at Social Games International. “After an exhaustive evaluation, we found that Socialbakers was the only company that can deliver what we needed at a global scale. Over the last 24 months, Socialbakers has clearly emerged as the de-facto partner of choice.”
www.socialbakers.com.