YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.
Bumper Machine is a tool which uses machine learning to identify interesting, well-structured moments in a longer video – such as those that contain key brand and product information – which can then be packaged into short form content.
Bumper Machine relies on machine learning models that are trained to identify interesting, well-structured moments in a longer video, like those that contain product or brand information, human faces, motion or contrast.
It organises these moments and brings them together to generate several different six-second ad variations for you to pick from, all in a matter of minutes. Before saving your new bumper ads, you can adjust them with simple edits.
For example, as an early test, GrubHub took a 13-second ad and used Bumper Machine to create the six-second version below.
Vishal Sharma, Vice President of Product Management, YouTube, said: “Any business, no matter their size or level of creative expertise, can succeed on YouTube. We hope this new tool makes it easier for you to tell the stories that drive your business. ”