Facebook is opening up its Creative Hub to “the entire global advertising and marketing community,” letting them experiment with ad formats and ideas before unleashing them on the public.
The hub lets creative agencies preview and share mock-ups with stakeholders and collaborate on and experiment with content creation.
The platform was initially launched to a select number of partners back in June during the Cannes Lions International Festival of Creativity.
The hub includes an Inspiration Gallery that advertisers can review to see what creative has been successful on Facebook and Instagram, and marketers can choose from a variety of ad formats and view mockups on mobile.
This new, online interface will be a sandbox where agencies can play with different ad formats for online and mobile and experiment with what works best.
Most ad creation happens on desktop but is experienced on mobile.
The Creative Hub gives ad creators a way to preview their work in a dynamic mobile feed. They can also share these mock-ups with stakeholders through a preview URL.
Read more about the Facebook Creative Hub at the official page here