Digital marketing firm Add People have trawled the web and examined the best ways that businesses are using Twitter to grow their brands and win new clients and customers. This list of the top twenty tactics is designed to help boost business on the social media network.
Grant Barton, Managing Director of Add People, said: “Companies are winning business on Twitter but most are coy about exactly how they are doing it. We’ve looked at more than 3,000 UK businesses and have published the top twenty tactics that business owners and marketers are using in 2012.
“A social media plan is essential for any business looking to develop an online presence. As the design and layout of Twitter changes, so does the way in which users interact within the site.
“Twitter users are becoming much more involved with brands through the use of hash tags and trending which means businesses need to be prepared to engage with their customers effectively and efficiently.”
Add People has compiled the top twenty Twitter tactics used by businesses in the UK:
1. Help others with problems by using the hashtag for your industry term.
2. Share tips related to your business and work-life balance.
3. Share photos of conferences, travel, products and other interesting finds.
4. Provide selected highlights from a conference or event.
5. Report industry, company, world and other news that’s related to your business, together with some commentary.
6. Link to articles and content posted elsewhere with a summary of why it’s valuable
7. Post original thoughts on your topic, industry and business
8. Join industry and topic groups related to your business and career
9. Feed your tweets into other social networks like Facebook and Linked-in
10. Participate in Twitter chats related to your industry or business on a regular basis
11. Research prospects before meeting them. You can gain a lot of valuable information just from scanning their tweets, profile and contacts
12. Give referrals via Twitter. What goes around comes around
13. Spread your tweets throughout the day, rather than posting the all at once, as people check Twitter at different times of the day
14. Respond to tweets which relate to your industry.
15. Publish your Twitter ID on all marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects can learn more about you.
16. Post discounts and offers on Twitter
17. Use keywords on your profile and a fun fact to earn trust, add personality and enable you to be found
18. Dump the default Twitter avatar use a photo of yourself or a suitable image
19. Follow experts, companies, competitors and leaders in your industry
20. Be authentic, genuine and real. In other words, be yourself.
Source: www.addpeople.co.uk
