Notonthehighstreet worked with GOA Marketing amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation. This case study looks at how the curated online marketplace got a 140% increase on return on investment.
GOA Marketing and notonthehighstreet have cemented their partnership after proving the platform was capable of consistently improving ROI.
Luke Boudour, Head of Performance Marketing, notonthehighstreet, commented, “GOA Marketing offers the scale we need to concurrently manage a vast number of campaigns. Digital marketing is critical to notonthehighstreet’s success and GOA Marketing is a partner that has the innovative capabilities within the platform to help us consistently deliver the best results possible by showing us how we can drive efficiency and growth from a key channel.”
GOA Marketing helped notonthehighstreet drive a 140% improvement in ROI whilst they restructured their PPC activity to bring management in-house. Notonthehighstreet will continue to use GOA Marketing to make its paid search campaigns more effective across both traditional search and Google Shopping Ads.
“As an independent platform, it is important for us to ensure that our product offerings are up-to-date and continuously evolving and that we constantly meet the needs of both agencies and brands. We’re really happy collaborating with notonthehighstreet and to continue the partnership” said Dan Chorlton, Director, GOA Marketing.
As notonthehighstreet went through the process of bringing paid search activity in-house, GOA Marketing’s platform provided 100% transparency into how notonthehighstreet’s agency optimised the account – a leap forward from relying on non-transparent timesheets. Going forward GOA will be a valuable partner to notonthehighstreet as it transitions all of its PPC management in-house.