Taboola has brought Taboola Feed to UK brands, a social-like feed that combines “in-feed video” with sponsored content, products, and apps in a card-like-experience, with BT as its first big name customer.
The new design mirrors social media feeds, in order to help publishers keep consumers’ attention in the same way as the social giants.
BT is the first UK brand to implement the Taboola Feed on both mobile and desktop pages, driving recirculation of organic publisher content, while also serving sponsored editorial content.
The New York Daily News was the first to beta test Taboola Feed on both mobile and desktop pages, and they’ve seen fantastic results—an uplift in revenue of 26 percent, and engagement of 40 percent on mobile.
BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content.
BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ containing different information and formats such as video, content recommendations and third party cards/experiences (games, surveys, and more) that appear below articles, similar to social feeds. The goals for the two-and-a-half year collaboration is to drive revenue and engagement while reaching new audiences.
“As the open web and digital advertising evolves, we were searching for an experience that would be more engaging for users,” said Harry Foges, BT Editor in Chief. “The Taboola Feed replicates what so many users are familiar with when scrolling for news and video content on a social feed. We are pleased to see this has already boosted engagement and look forward to seeing more growth and innovations from Taboola in the years to come.”
“The UK is one of our largest markets, and we are humbled to bring the Taboola Feed to new audiences. It’s our mission to connect people with things they may like and never knew existed, empowering the open web with the technology and financial opportunity to find growth and independence outside of the walled gardens,” said Adam Singolda, CEO and founder of Taboola. “I’m very excited about our partnership with BT around Taboola Feed, which I strongly believe will be the way three billion people will consume the open web in a few years – an infinite flow of personalised experiences, from content, to videos, to surveys, games and others. I believe people will spend more time on the open web, before they click ‘back’ to the social feed.”