How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out…
Using audience and digital consumption data from 9 countries (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia), the research shows areas of intense mobile usage by category and demographic.
In this infographic, comScore reveals a selection of key insights from the Mobile’s Hierarchy of Needs report, to explain how ‘mobile first’ is increasingly second nature.
