Nationwide is stepping up its efforts to reach 13-24-year-old consumers, partnering with Yahoo Storytellers for Tumblr for its ‘Moneystuff’ campaign.
Recognising money is the biggest concern for 50 per cent of millennials, the year-long online campaign will help young people to learn about and take control of their finances.
Yahoo research found that almost half (45%) of millennials are actively looking for people and resources to help them with a financial situation, but over a third (37%) say there aren’t enough resources online to educate them about financial topics. The Moneystuff Tumblr page will answer this need by acting as a home for engaging new content, providing financial advice, information, and inspiration, as well as a hub to encourage conversation.
Launching on 29 September, this year-long campaign sets out to help those aged 13 to 24 take control of their finances, with a particular focus on how to make, manage and save money. The MoneyStuff Tumblr page will provide a range of content, such as videos, graphics, Q&As and articles, that people can turn to when they need advice, support and inspiration, all of which will be easily shareable.
Since launching its FlexOne current account, Nationwide has found that money and financial matters are a worry for many young people, who are also asking questions and looking for credible guidance in the hope of understanding their finances better.
Alex Bennett, Nationwide’s Senior Manager – Digital Marketing, said: “We want to create a highly engaged online community where young people can understand money, as well as learn how to make, manage and save it. Tumblr is, therefore, the perfect channel for us to do this as it allows us to create and supply engaging content that is easily sharable.”
Edward Desbois, Head of Strategic Solutions, Yahoo Storytellers, said: “We’re excited to be working with Nationwide as it engages with young consumers at the very beginning of their financial journey. Given Tumblr is one of the most viewed platforms for millennials in the UK, this makes it the perfect home for engaging content aimed at this digitally savvy audience.”