Facebook Is updating its Instant Articles feature to help publishers make more money, allowing more ads in stories.
The company agreed to the changes after publishers complained that restrictions made it too difficult for them to generate revenue from content they posted to the social network’s new feature, the Wall Street Journal reported.
According to Facebook’s Instant Articles product manager Michael Reckhow, the company was making the changes in response to feedback it got from publishers.
According to Facebook’s Instant Articles product manager Michael Reckhow, the company was making the changes in response to feedback it got from publishers. “We’re continuing to listen to publishers about what they want from Instant Articles, and we’re going to continue to do this.
This is one step forward but we will continue to listen,” Reckhow was quoted as saying.
Facebook will allow publishers to include more advertising in each article and to sell Facebook only ad campaigns to marketers if they wish.