There has been record growth in demand for TV app advertising slots targeting Thanksgiving and the Christmas holiday, with the number of ad slots already booked more than 50 times that of Q4 2014, according to new research.
The study, from German app marketing firm Quaid Media have also reported a massive surge in Q4 demand compared to the rest of 2015, which saw over 12,000 spots booked in the first three quarters in 11 different countries against 14,000 spots booked in Q4 alone.
Key findings:
● 14,000 ad slots already booked across 12 countries in Q4 2015 – a 50x increase over 2014
● More TV app advertising slots booked in Q4 2015 than first three quarters combined
Volker Dressel, General Manager at Quaid Media said: “2015 has been the year when app marketers have really started to leverage TV as an important marketing channel. Marketers are recognising TV’s unsurpassed brand building power to acquire new users and create a ‘halo effect’ that enhances campaigns running across other marketing channels.”
Q4 represents an essential booking time for app marketers who are aiming to reach target audiences around public holidays which combine higher than average viewing figures with the widespread gifting of mobiles and tablets. In the US, traditional TV viewing stats on typical Thanksgiving shows such as A Charlie Brown Thanksgiving, the Macy’s Parade, and multiple NFL and college football games can easily range between 25-50 million viewers.
“There are some great opportunities ahead for mobile app developers to leverage TV. For example, the days after Christmas when everyone has their new smartphone or tablet represents a great time for app advertisers to target new customers versus the pre-holiday shopping period when retailers have their biggest quarter and will be booking a lot of slots,” added Josh Rinsky, VP Sales and Business Development at Quaid Media.