Online marketplace management solution Neteven has announced a deal with Alibaba Group’s Tmall Global, to help European retailers enter China.
Opening up new growth drivers for brands and retailers in fashion, home and garden, kids, accessories and many more categories, Neteven’s customers can now sell their products to the Chinese market to drive incremental revenues.
Tmall Global allows international brands and retailers to sell on China’s largest third-party platform, with very few localisation constraints.
For example, overseas companies without Chinese business licenses are eligible to apply to sell on Tmall Global. Orders can be fulfilled and shipped from outside of China, and customer payments are settled in the preferred origin currency such as US Dollars or Euros.
According to iResearch, Tmall.com was the largest brands and retail platform in China in terms of gross merchandise volume in 2013. Part of the Alibaba Group, Tmall.com has hundreds of millions of visitors to its platform every day.
“Following our European expansion, more than half of Neteven’s clients are now based outside of France. All our European clients use our solution to trade locally, in Europe or in the US. The logical next step was to open their distribution to the largest and fastest growing e-commerce market in the world – China.
“Europe is a key strategic focus for Tmall Global and our aim is to help brands and retailers reach Chinese consumers that are eager for their products,” said Shaoming Yang, Head of Tmall Global Europe. “To extend our reach we work with trusted and respected organizations such as Neteven to build an ecommerce ecosystem that works for both consumers and brands.”