Toys”R”Us has launched a social media campaign inviting Facebook fans to upload their best festive family snap for the chance to be included in this year’s Toys”R”Us Christmas TV advert.
The Big Family Album will be open on the Toys”R”Us, UK Facebook page from this weekend until early December.
The retailer has created four different Christmas themed frames to choose from when uploading a photo and once entered, fans have the opportunity to share snaps with friends and family as well as create their own Toys”R”Us timeline cover.
A winner will be selected and announced to everyone on Facebook with the winning photo appearing in the ten second TV advert that will air during 10th and 16th December.
The winning family will also receive a free Venture Photography shoot and £500 to spend on Venture wall art. Two runners up will have their photos incorporated into the timeline image on the Toys”R”Us, UK Facebook page during December.
Those not looking to find fame in the Christmas Toys”R”Us TV advert can still browse The Big Family Album via Facebook without entering. However, those looking for the chance to win will be encouraged to participate as many times as they like and have fun looking through the album.
This is the first time Toys”R”Us have utilised the space in its world famous TV advert in this way. The company hope to capture the true essence of Christmas with the winning festive family snapshot.
Toys”R”Us Marketing and eCommerce director Mike Coogan said, “We totally understand the importance of Christmas to our customers, and this year we want to help them enjoy the season as much as we can. Christmas is all about family and what better way to celebrate than with a Family Album.”
With over 85,000 likes already, Toys”R”Us are hoping to boost this number of fans to over 100,000 in time for Christmas. The company currently engages with its Facebook audience regularly with daily posts relating to new toys, popular crazes and brilliant competitions.
http://apps.facebook.com/toysrusbigfamily/tab
