Smart TV software firm TV App Agency has extended the platform breadth of its TV App Engine to cater for soaring growth in the market.
The revamp will see the TV App Engine incorporate more platforms across the smart TV market, to enable developers and brands make revisions more easily.
The move follows the Connected TV Market Report from adrise, which reports a 25 five fold growth in the SmartTV Apps market.
The report found the heaviest use of SmartTV Apps occurred during primetime with 95% completion rate on ads.
adRise warns that the greatest hurdle is the fragmented device landscape that requires building apps using SDKs for each device.
adRise says that the market has continued to proliferate as OEMs, content distributors and advertisers continue to pile into the market.
Usage among all SmartTV devices is increasing and this has led to a 25x growth rate on the launch of apps.
At the same time, the heaviest use of such apps is proving to be during primetime TV hours, on both the weeknights and weekends, with ads having a 95% completion rate.
Long-form ads were said to perform nearly as well. This means that the SmartTV market is one which no brand can afford to ignore.
The TV App Engine enables TV apps to be developed and maintained across the majority of the major global range of SmartTV platforms.
Andy Eardley, co-founder of TV App Agency said, “We recognise that brands want the best experience for customers across as many devices as possible, but at a reasonable cost. The reach and breadth the TV App Engine allows brands, digital agencies and their developers to create and maintain TV apps up to 80% faster and cheaper than by using each of the native SDKs from the Smart TV platforms.”
Smart TV compatibility chart
Smart TVs have internet access, allowing consumers to use their TVs as a portal for online services. These TVs allow email and web surfing, and support social networks and applications like Twitter and Netflix, making the TV more useful and responsive to consumer’s wants and needs.
Platforms Supported:
Source: http://www.tvappagency.com
