IPC Media has renewed its deal with advertising technology company Collective, giving Collective exclusive representation rights to all IPC video channels.
Collective will sell pre-roll advertising inventory across publisher IPC’s entire portfolio including brands like Nuts, NME, Marie Claire, Trusted Reviews, Look and Now.
The deal means Collective retains IPC’s account for the third year running.
IPC channels and brands will be available on Collective’s newly-launched video platform.
The platform gives advertisers and media agencies multiple trading routes to premium video inventory. These include audience targeting powered by Collective’s proprietary data platform AMP, and the opportunity to buy premium video inventory through RTB (real-time bidding).
“IPC will continue to grow its video offering to users in 2012 and Collective is the strongest partner to help us achieve our objectives,” said Nick Bradley, Digital Commercial Development Director at IPC. “This is the third year of our partnership with Collective Video (formerly Web TV Enterprise) and its understanding of our brands and audience remains second to none.”
The new video platform offers exclusive third party access to leading publishers’ video channels including iVillage, Independent, WWE, Sony Music and E! Entertainment.
“Our new video platform brings together unique access to premium content, unique audience data segments and leading publisher brands,” said Steven Filler, UK MD at Collective. “IPC’s portfolio of video channels features brands and contextual environments that VoD advertisers want to be associated with.”
Collective will be announcing a host of new agreements over the coming months giving advertisers unique access to premium video inventory via the new video platform.
http://uk.collective.com/