Video-sharing website Vimeo has launched a new look as it aims to take on YouTube and improve the “discoverability” of its content.
Vimeo has invited existing users to join a closed pilot while the final touches are fine-tuned.
The site attracts 65 million unique users a month. By comparison, YouTube deals with four billion video views every day.
Central to Vimeo’s changes, the company said, were improvements in how content within the site is found by visitors.
Users are now recommended related videos based on their “likes” and other algorithms.
Updates to the site can now be tracked in a revamped news feed allowing users to follow subjects, keywords and individual users – much like Facebook or the blogging service Tumblr.
Vimeo argued that the redesign – which has so far been well received by the site’s regular users – stands out from YouTube thanks to its “focus” on content.
