CashPlayTV has launched the first 24-hour quiz TV channel to run solely on social networks and mobile devices.
The channel is licensed by Ofcom and powered by the App:Play platform, the channel uses unique simulcast technology to transmit real-time video content to players.
The channel has launched on Facebook and is also available as a downloadable native app on popular mobile platforms including iOS and Android.
CashPlayTV presenters will pose a series of questions to viewers, whilst offering multiple ways to interact, ranging from free entry (e.g. sharing the game with a friend for a free credit) to pay-per-play options including Facebook Credits, in-app purchases and premium rate services.
The prize pot increases depending on how many players enter each round, with winners being notified immediately and prizes paid out almost instantly via Western Union, PayPal or Cheque.
Henry Bennett, MD at CashPlayTV said: “CashPlayTV ushers in a new age of Participation TV by broadcasting and focussing viewer acquisition on social networks and mobile devices. Not only this, but by integrating with existing payment solutions on these platforms including Facebook Credits, in-app purchases, PayPal and SMS, the easy-to-use gaming experience provides players with an easy way to enter quizzes and a quick way to collect their winnings.“
This month also saw the launch of a £100,000 digital marketing campaign to promote CashPlayTV across multiple platforms.
Mobile app developers are a key part of the distribution of the channel as they will be able to embed CashPlayTV into their own applications and take a cut of all revenue generated as a result.
Developers will be eligible to earn up to 40% of all money played.
CashPlayTV is powered by the App:Play platform, a fully customisable white label platform.
It is the first multi-channel platform designed specifically for running video content on these channels supported by Participation TV formats including quizzes, gameshows, polling and voting.
www.cashplaytv.com