Brainient, the UK-based interactive video advertising platform has launched ‘BrainAds’, the first personalised video retargeting platform in the world.
Brainient has developed behavioural targeting technology that delivers personalised video ads to users according to their online interests. For example, after looking at a specific product on a retailer’s site, Brainient will deliver personalised video ads based on the products the user looked at.
BrainAds is aimed at online retailers interested in increasing their brand awareness while maintaining the performance of their advertising budgets. Retailers who’ve signed up for the beta launch include GiffGaff, Glasses Direct, Get The Label, Zoopla as well as agencies Albion London and Latitude Group.
“Search and display retargeting have proven amazing results for online retailers over the past couple of years, and BrainAds combines the performance of retargeting with the impact of video advertising” says the company’s founder, Emi Gal.
The company sees the new innovative product as complementary to paid search, display retargeting and TV advertising. “Our pricing model is CPC, so retailers only pay when someone clicks on the video ad to visit their site. That means we’re essentially offering free brand advertising to our clients” said Mr. Gal.
Brainient is a Seedcamp company that raised $800,000 in VC funding last year in a financing round that included Dave McClure, Sherry Coutu, Alex Hoye, Algy Williams and led by Arts Alliance (investors in LOVEFILM, Blinkbox and Kenshoo).
About Brainient
Brainient creates products that help retailers, advertisers and publishers create more effective video experiences for their viewers. The company is a Seedcamp 2009 Winner, part of the Global Entrepreneurship Programme of the UKTI and one of The Daily Telegraph’s 2011 Startup 100 finalists.
www.brainient.com