eBay Advertising is launching ad placements on its UK daily and weekly deals newsletter which reaches millions of eBay shoppers, with the RAC the first to sign up to the new format.
RAC will offer eBay users an exclusive offer on RAC breakdown cover. Available for a limited time only, RAC breakdown cover will be offered to eBay’s email subscribers for just £75 (normally £144.50).
The first newsletter will be sent out 19th May 2011 and will run in both the weekly and the daily newsletters.
Phillip Rinn, Senior Director, Advertising at eBay International comments, “eBay Advertising is always looking to expand its range of advertising opportunities that will engage eBay shoppers and offer them value and exclusive content. Our new ad email placement in Daily and Weekly Deals are another way for brands to engage with eBay’s audience of purchase-ready consumers.
All offers which feature in the advertising campaigns will need to meet strict criteria to ensure value and relevance to subscribers. We expect take up of this opportunity to be high meaning advertisers will see real value for money. We are excited to be launching this new advertising campaign with RAC, a quality brand that is offering a great value deal.”
Nick Giles – Head of RAC Sales says, “eBay Advertising’s Daily and Weekly Deals are an exciting way for us to reach motorists and inspire them to take out breakdown cover with RAC.
There are over 30 million licensed vehicles on the road in the UK[1]. By offering an exclusive deal on eBay’s email newsletters, we hope to reach a large proportion of these.”
eBay shoppers can sign up for the deals by visiting http://dealseu.ebay.co.uk/.