Digby Digital, a new Bristol-based, strategy-led, digital agency has launched today with a Drinkaware, an independent UK-wide charity, project.
For Drinkaware, Digby Digital has developed MyDrinkaware, a web and smartphone app to help people track their drinking, and to promote a more responsible attitude to drinking in the UK.
The MyDrinkaware app is free to use and gives instant feedback on how many units you’re consuming, corresponding calories and how much you’re spending. Further functionality is planned to roll out later this year.
Ben Butler, Head of Digital at Drinkaware said: “Digby worked with Drinkaware to deliver our core digital proposition, the MyDrinkaware Tool. On this complex project they worked creatively and tirelessly to find powerful ways to deliver sensitive information. The team at Digby are always willing to challenge in order to deliver the best solution for their clients and we are looking forward to developing the next phase of the MyDrinkaware project with them.”
Digby was founded by Ben Akin-Smith and Dan McNamara, both former senior personnel at award-winning digital agency, Enable Interactive.
McNamara has over 11 years in the digital industry, including a two-year spell with top digital content agency Zone; and earlier as Editor of technology titles at Future Publishing, writing about the industry.
Prior to his last position as Strategy Director, Akin-Smith founded and sold digital innovations company Add Momentum. The two founders feel their complementary business and digital experience will attract clients looking for a strategy-led approach to digital marketing.
Digby Digital mixes brilliant strategic thinking with creative tactics to help organisations make smart use of appropriate digital channels. The company sums it up neatly with its own strapline of “Digital thinking, planning, doing”. Digby believes its experience in developing digital and social media strategies and creative campaigns for big brands will set it aside from other digital agencies, as well as offering strong design and build and user experience expertise.
McNamara said: “The agency landscape is shifting, and the days of clients paying through the nose to support big agency overheads while junior staff look after their account are numbered. The time is right for an agency like Digby Digital, that not only delivers excellent technical projects, but provides a personal service and senior strategic guidance every step of the way.”
www.DigbyDigital.co.uk