Sony tests Foursquare scheme across Europe

Sony has teamed up with location based service to provide customers exclusive offers based on their mobile locations.


Foursquare users can now ‘check-in’ to selected locations across Europe to receive special promotions on Sony 3D products in store.
The FourSquare partnership will invite users to visit and ‘check-in’ to stores where Sony’s 3D BRAVIA TVs, Blu-ray players and PlayStation 3 can be experienced and demonstrated by specially trained Sony promoters.
Selected Christmas shoppers who visited the flagship Sony Centre on London’s Tottenham Court Road during the exclusive three day launch event were rewarded with a host of offers on Sony products, including BRAVIA TVs from £299.
The Foursquare promotion is part of a wider campaign by Sony to promote its 3D technology in 2011, proactively highlighting its superior technology and leadership through a variety of on and offline channels.
Across Europe, Sony is running a number of special promotions around 3D products. Please visit your local Sony website for more information.
Nick Sharples, Director of Corporate Communications for Sony Europe, said: “Foursquare is the ideal platform on which to promote our 3D offering – the advanced features of the FourSquare service perfectly complement the lifestyle of the connected innovation enthusiasts who will make up the vanguard of the early adopter community for 3D and evangelise it to the broader population.”
Sony plans to extend the offer to its VAIO laptops and Blu-ray players in the future, whilst also reviewing the use of additional geo-location channelsfor their suitability in the European market.
www.sony-europe.com
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