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Black Eyed Peas create augmented reality music video with ‘Will.i.apps’

Music act The Black Eyed Peas have launched BEP360, an iPad, iPhone and iPod touch app that features ‘the world`s first 360-degree view music video’.

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BEP360 features the song “The Time (Dirty Bit),” the first single from new CD, “The Beginning”, now available on Interscope Records.
BEP360 is the first release from mobile content production firm will.i.apps, from band front man will.i.am.
BEP360 is the first in a line of upcoming applications that will converge the worlds of creativity, music and advanced digital technologies.
A demo of BEP360 app featuring The Black Eyed Peas and the making-of behind the scenes video can be seen at: www.williapps.com.
“will.i.apps and the BEP360 app have been established to help artists tap into the potential of our hyper-connected mobile world and bring fans deeper inside the music far beyond a four minute audio recording. It`s a unique and completely new way to experience 360 degree music immersion that will bring artists and fans closer together,” said will.i.am.
The BEP360 app is available for $2.99 from the App Store on iPhone, iPod touch and iPad, or at: www.bit.ly/bep360app.
www.williapps.com
www.metaio.com

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