Myspace has launched a new mobile site and iPhone application, as the social network looks to gain lost ground on market leader Facebook and promote its music-sharing tools.
The new Myspace site, which officially re-launched at the end of October 2010, is now accessible on iPhone, iPod Touch, Android, Palm and a range of Nokia and Blackberry devices.
Myspace said more than one third of it’s users access the site via mobile daily, and its hoped these changes enable them to consume and engage with more content on the go.
Michael Jones, Myspace’s CEO, said: “We have a two-pronged approach to our mobile strategy. We are creating the best experience for Myspace mobile web users by taking the most compelling entertainment elements of Myspace.com and making them portable, while simultaneously building a portfolio of independent mobile applications tailored specifically to entertainment categories. This approach allows us to offer a meaningful social entertainment experience on mobile that is both fast and engaging.”
The iPhone application, which doesn’t launch for a few weeks, will “provide an experience that is centred on the activity stream.”
The app will identify the artists the user is interested in by gathering data from the users own iTunes library.
The Myspace app will then stream updates from those musicians to the user automatically.
