Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day.
Branded Moments targets mobile listeners on Spotify’s free streaming service based around six different ‘moments’ of the day: chill time, workout, party, dinner, focus and sleep.
As part of the new campaign, Wendy’s will sponsor the ‘dinner’ Branded Moments slot.
The food brand will combine its customer data in fields like credit card information with Spotify’s to better target the promotion.
Branded Moments play at the start of playlists and, when viewed to completion, provide 30 minutes of commercial-free streaming, though display ads still crop up during that window.
Wendy’s has worked with the music streaming service before and is a launch partner for Branded Moments, a vertical video format Spotify announced in mid-October last year.
