Half of all web users worldwide visit Amazon at least once a month, showing the dominance of the online retailer, according to new research.
The study, from Global Web Index, shows that 9 in 10 internet users say they visit online retail stores each month and an impressive 8 in 10 report that they have bought a product online.
Amazon which emerges as a clear winner here – a site which 1 in 2 internet users say that they visit on a monthly basis. Particularly striking is Amazon’s success in India (9 in 10 are visiting it), underlining why Jeff Bezos has been developing the Amazon brand in this key market.
With internet penetration approaching saturation point in many mature markets like the US and UK, it’s fast-growth countries which now present the most growth opportunities for Amazon.
However, the online retailer will need to overcome tough local competition and, with smartphone adoption driving the growth of these online populations, mobile optimization will be integral to reaching these mobile-first users.