Last week, Adblock Plus partnered online donation startup Flattr to let users donate to their favourite online publishers and content creators. New research suggests this is a shred move, as web savvy adblockers are also some of the internet’s biggest customers.
The data, from Global Web Index, indicates that despite the common stigma perceiving ad-blockers as pirates, it’s actually over 60% of this audience who are purchasing some form of digital content on a monthly basis.
With 1 in 5 paying for movie/TV streaming services and mobile apps, and 15% paying to download music, this audience is amenable to parting with their cash for the right type of content.
Of course, that doesn’t necessarily mean all of them will be open to this new donation model, but the opportunity to monetize them in a way that ad-supported models can’t is one that is certainly worth pursuing.
Source: Global Web Index