Ahead of this year’s Oscars, Vanity Fair is publishing its annual Hollywood Issue on Snapchat for the first time.
The deal, first reported by Mashable, will see the Condé Nast publication put the iconic tri-fold cover on a special channel on Snapchat Discover this week.
The channel will be live for 36-48 hours and features a few Snapchat-exclusives, including making-of-the-cover video, a photo/text story on how to dress for the Oscars and a sharable feature on whom Leonardo DiCaprio should take to the Oscars.
Speaking to Mashable, Vanity Fair’s digital director said the move was intended to “bring content to people where they are. We are confident when people find out what Vanity Fair is and what we do, they are going to stick around and become long term fans. That’s the idea behind this partnership,” he said, adding that digital was a “huge priority”.
Vanity Fair landed on Snapchat last year, giving fans access all areas passes to events such as its Oscar Party and Women of the Year event.
The magazine first joined Snapchat in 2014. Since then, the magazine has been ramping up its efforts to add content to the platform.
Publishers including the Wall Street Journal and Buzzfeed have been flocking to the platform’s Discover service over the past 12 months, and just last week Cosmopolitan’s editor-in-chief Joanna Coles joined the board of the messaging app.
http://mashable.com/2016/02/01/snapchat-to-unveil-vanity-fairs-iconic-hollywood-issue/#FSjUu9d2jZqh