Google is bringing DoubleClick to billboard ads for the first time, a move that could revolutionise outdoor advertising.
In a new test, Google’s advertising technology is currently powering outdoor billboards in some of London’s most high-traffic areas.
The search company is testing the automated selling and buying of digital billboard ads using technology from its DoubleClick subsidiary.
Google bought ad space on billboards in London’s Waterloo Station, Euston Road, and Vauxhall roundabout, and is using its technology to display different billboard ads relevant to passersby, depending on the time and location.
The internet giant has partnered with multiple outdoor advertising companies and creative agencies for its tests, which began this month and will end in November.
The technology could mean Google coukd one day display ‘MInority Report’- style ads that change to suit your needs and shopping history, in a similar way that browser ads work now.