YouTube is to start charging for subscription channels, but does this offer a new channel for businesses, or is it a dead end? Roy Kimani, CEO of Nideo warns companies looking at YouTube to be careful of getting lost in the clutter.
YouTube’s decision to set-up subscription channels is not really surprising. The recent redesign of the site puts emphasis on user channels and hints at the inclusion of pay-for channels. This however does not address the issues of creating a business friendly environment for businesses and their videos.
For a long time it’s been clear that YouTube’s main area of focus has been consumer entertainment, with pop videos, gamer channels and online comedy being the most watched content and most advertised on. As a business, you wouldn’t want your brand in an environment that’s surrounded by videos of how to unlock the next level of Call of Duty or a 30 second ad taking up a potential client’s precious time, for example.
“Businesses have to ask whether they are happy for their video content to be on the same page as these videos, because you don’t want your brand to be lost in the clutter of videos that have little or no relevance to the message you’re trying to get across.
At present, YouTube doesn’t have the interests of businesses at heart.
By Roy Kimani
CEO
Nideo
http://www.nideo.tv/