Angry Bird’s maker Rovio has run a campaign letting users inteact with sports stars via video content from Kiosked.
The 48-hour US competition to win signed and personalised limited-edition art prints, designed by ArtFury, featured NBA All-Star player, Andrew Bynum and NHL All-Star player and Stanley Cup Champion, Anze Kopitar.
Launched via Rovio’s Twitter channel, the competition sends fans to the Rovio blog which hosts the unique images.
Kiosked allows Rovio fans to reveal the Smart Content kiosks by mousing over the Angry Birds Superstars, triggering a dynamic overlay that gives the fans a chance to purchase limited edition prints directly from Rovio’s retail partner, Amazon, or to share their discovery via social channels such as Facebook or Twitter.
“Kiosked gives brands a new way to encourage interaction with and sharing of Smart Content,” said Micke Paqvalén, CEO and founder, Kiosked. “Rovio has taken its brilliant Angry Birds Superstars campaign and added a new dynamic channel that provides fans with a simple way to instantly purchase through branded content and share their actions with their social communities. This level of direct retail engagement effectively turns any content into a storefront for brands and retailers alike.”
Peter Vesterbacka, the Mighty Eagle of Rovio, said “Superstars is a unique collaboration with an Angry Birds spin on some of our favorite athletes, Kopitar and Bynum! We’re thrilled to offer our fans an opportunity to interact with the images using Kiosked’s innovative solution. I can’t wait to draft more athletes to become part of the Angry Birds Superstars family.”
The products and competition are currently only available in the US.
