Ad technology firm DG has struck a strategic partnership with CitizenNet, a platform for social market research and social ad campaign management.
This partnership will enable DG’s MediaMind platform clients to learn about social brand activity and to find new and relevant audiences based on social signals.
CitizenNet software performs all the steps of data-driven marketing and runtime optimization based on analysis of hundreds of millions of anonymous, publicsocial data points.
“CitizenNet enables advertisers to understand which audiences are interacting with their brand on social networks, as well as potential new audiences and what specifically interests each audience,” said Dan Benyamin, CEO of CitizenNet. “By using the MediaMind platform, advertisers can take that sophisticated understanding and use the insights to activate better social marketing and media decisions.”
CitizenNetanalyzes a brand’s social audience and uncovers the interests, demographics, and brand sentiment that is not traditionally available through conventional research or media planning. By combining CitizenNet analysis with MediaMind’s platform, advertisers can now use social audience signals from Facebook, Twitter and other social destinations to understand the most relevant interests and target audience segments.
“By detecting specific words and topics that a brand’s audience utilizes, the MediaMind platform can drive more efficient media planning decisions,” said Ricky Liversidge, CMO of DG. “In addition, by utilizing CitizenNet alongside our Peer39 page-level data, advertisers can have a full view of their brand within both the social and contextual web. “
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