Social media analytics firm Socialbakers has secured $6 million funding to further expand its measurement platform.
The current round was led by Index Ventures, with additional follow-on funding from first-round investor Earlybird Venture Capital.
Socialbakers is used by some of the biggest brand in the world, including, McDonald’s, Nestle, Henkel, LVMH, Vodafone and many more.
More than a fifth of all Fortune 500 companies are Socialbakers’ clients and in total, each month more than 450,000 marketing executives use Socialbakers comparative analytics platform to measure social media performance across all major networks including Facebook, Twitter, YouTube, LinkedIn and Google+, and to optimize their social marketing strategy.
By implementing Socialbakers, brands are able to efficiently compare their social media activities with the competition. In just two years since launch, Socialbakers, with its user-friendly platform, has established itself as a global leader in the field of competitive intelligence and social media benchmarking, measurement, statistics, and brand performance metrics.
The company recently gained worldwide recognition for measuring real-time global Facebook & Twitter analysis for the London 2012 Olympics and this month’s US Presidential Election.
Today, Socialbakers.com is the single most-cited source for global social media statistics, monitoring 10 million social media corporate profiles.
“There is no question that Socialbakers leads this space. Their name is now synonymous with intelligent social media measurement and benchmarking,” said Index Ventures Partner, Jan Hammer. “With a management team as deeply committed to becoming the authority in social media measurement, it is both a pleasure and exhilarating to be part of their astonishing business.”
Socialbakers is also renowned for establishing industry-accepted social media KPIs and measurements, such as Socially Devoted, which measures the quality of customer service in social media channels.
Socialbakers has expanded its team over the past two years, adding new offices in Sao Paulo, Mexico City, Dubai and Istanbul, in addition to its Prague, London, Munich, Paris and San Francisco bases.
“With this funding, we will continue building our platform’s social measurement features to help companies target their audiences more efficiently, while allowing them to react quickly to the ever-changing social media environment and providing dedicated global care to address their individual needs,” said Socialbakers CEO Jan Rezab.
www.socialbakers.com
