Digital marketing agency Greenlight is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results.
Ahead of any contract, Greenlight will undertake an analysis to determine the real value of Social Media to a brand.
It will measure, analyse, and test if necessary, the monetary value of consumer actions such as Facebook likes, Twitter retweets, G+ replies, and more, to build a commercial model for a specific brand that can form the basis of Social Media activities.
Since its launch in 2009, Greenlight’s Social Media service has enjoyed rapid uptake, winning business from an enviable and diverse roster of notable B2B and B2C brands, including Reiss, Boots, RS Components, Goodman Group, Talkmobile, Millennium Hotels, Hoxton Gin and Vision Direct.
Andreas Pouros chief operating officer at Greenlight comments: “Greenlight prides itself on being a truly performance-oriented and accountable digital marketing agency. We have seen a 300% upsurge in demand for our Social Media services in the last six months and want our clients and prospects to be empowered and feel confident about having made a measurable and accountable decision when they invest their Social Media function in our care. To this end, our evidence-based Social Media business model has been designed to give absolute transparency, clarity and proof of the actual value of Social Media to their business.”
Greenlight’s digital marketing service portfolio also includes Search Engine Optimisation (SEO), Paid Media, Web Development and proprietary digital marketing software technology, Hydra. This single platform Software-as-a-Service (SaaS) technology combines real-time insights from across all Search channels (natural, paid and social), turning unstructured ‘big data’ into insightful and actionable intelligence for brands and marketers.
www.greenlightdigital.com