The Huffington Post UK has launched a brand new content-led marketing campaign showcasing the content on the site and its blogs.
The digital campaign, created with Gravity Road, includes several celebrities and opinion-formers such as Alice Cooper, Will Carling, Cherie Blair and TV presenter Cherry Healey.
Several more celebrity bloggers and opinion formers are lined up to take part in the campaign as it rolls out over the coming months.
The ads will also promote original content from the HuffPost’s in-house editorial team, including Political Director, Mehdi Hasan and Editor-in-Chief, Carla Buzasi.
The first set of creative, in what will be a rolling campaign, features close-up photography and video of each blogger, with provocative quotes from their blog intimately scrawled across their face. It also sees the UK launch of HuffPost’s global strapline “Conversations Start Here”.
Alice Cooper is writing on Reality TV, Cherry Healey is blogging on the pill industry and Cherie Blair will focus on female entrepreneurship. Other blog topics being supported in September include religion & politics, the beauty industry, comedy, sport and celebrity culture.
Noel Penzer, Managing Director, AOL Huffington Post Media Group UK, said: “HuffPost UK got off to a great start — in our first year alone month-on-month records were smashed, our audience trebled and we registered a record 3.8 million* unique readers in the UK in July. We’re now looking to our next stage of growth and introducing The Huffington Post UK to new audiences. This campaign captures the unique place the HuffPost has in the market —one where provocative content ignites conversation and debate across the Web through an engaged and vibrant social community.”
Mark Eaves, Founder of Gravity Road, added: “This approach allows the brand to be creatively agile and showcase the dynamic mix of passionate voices that populate The Huffington Post UK’s amazing content.”
The campaign will run across a wide selection of digital media outlets and formats until the end of the year.
View the first set of campaign creative here