Ad exchange La Place Media has launched in Paris this week, linking advertisers to premium online audiences on major national publications such as Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité.
La Place sas selected Rubicon Project to power the exchange, which gives advertisers potential reach to 28 million unique users and delivering more than four billion monthly impressions across more than 80 sites.
To coincide with the launch, LA PLACE MEDIA has struck a number of new media partnerships, including 20minutes, aufeminin.com, Boursorama, La Dépêche, Doctissimo, Marie-Claire et Sud-Ouest.
LA PLACE MEDIA now offers a qualified audience of more than 28M unique users per month* (65% reach), across 80 media brands, on 4BN impressions per month available via RTB.
Fabien Magalon, Managing Director, LA PLACE MEDIA, explains, “I am both proud and excited to welcome today in LA PLACE MEDIA so many new fantastic publishers. Thanks to their Premium brands, LA PLACE MEDIA consolidates its unique positioning on the Adexchange market in France. By gathering our strengths within a dedicated organisation, we reach the scale to become a gravitational pole for demand.”
Jay Stevens, VP and General Manager Iinternational Rubicon Project, continues, “This is an incredible innovation in the media industry, making the inventory of France’s leading websites available for bidding in one market place. We will connect this with over 70,000 buyers – via all the major trading desks, demand-side platforms (DSP) and hundreds of online advertising networks – to ensure these publishers maximise their yield from online advertising in real time.”