Ad serving technology firm ADTECH has appointed its former Head of Global CRM Suhela Gremmel to take charge of operations in the UK and Ireland.
As Managing Director, Gremmel will be responsible for the sales, CRM and customer service divisions.
Formed in 1998, ADTECH has customers in more than 25 countries and was acquired by AOL in 2007.
Erhard Neumann, CEO of ADTECH, said: “We are delighted to be able to fill management positions at ADTECH with experienced employees. Suhela is a true professional with a solid track record of success behind her. Her work with the global CRM team, her strong commitment and her interdisciplinary experience were significant factors in her appointment as Managing Director.” He continued: “This decision sends a clear message to our customers and partners, but also to our own employees – that we are 100 percent committed to providing the very best level of service, support and technology. Having Suhela at the helm will ensure this continues to be the case, whilst we further develop our market position in the United Kingdom and Ireland.”
Following her studies, Gremmel began her career in 2001 in international customer service at ADTECH’s company headquarters in Dreieich.
In 2005 she transferred to the UK office in London, at the same time taking on the management of global customer service. In 2007 she moved to the CRM department at ADTECH and returned from London to Germany.
Since 2009 she has headed up the global CRM team from Dreieich. In recent months she also played an important role in opening up new markets in India and Israel.
In addition, she has represented ADTECH on various working groups and expert committees of the German industry organisation BVDW and the whole online marketing sector.
Gremmel will be attending the ad:tech London digital media exhibition next month (19th & 20th September at the National Hall, Olympia, Stand 205) and will introduce ADTECHs new products Ad Visibility and IMS Pro.