LinkedIn has added “social gestures” such as “like,” “comment” and “share” as the business-based social network looks tp compete with Facebook and Google+.
The new home page, which will be rolled out to all members over the next few weeks, places the company logo and several quick links at the top in a black and gray bar across the top – a mix of what users see on Facebook and Google+. The new LinkedIn home page also has a less cluttered design with more emphasis on photos.
“We’ve revamped the entire home page experience with a new look and feel to make it easier to scan and find the information that matters most to you,” Product ManagerCaroline Gaffney said in a blog post. “This simpler and cleaner design makes it easier to navigate the page and quickly find the updates you’re looking for.”
On Friday, LinkedIn introduced a redesigned LinkedIn Today page to include the ability to like, comment, share and save, along with new ways to filter stories.
LinkedIn previously remodeled its mobile apps as part of an effort to simplify its user experience.
The new look, however, comes after LinkedIn lost its direct link to a big source of content – Twitter tweets.
There are also reports that Facebook will soon be copying part of LinkedIn’s playbook by creating its own social job recruitment product.