This infographic below from Buddy Media illustrates how complicated the social media ecosystem has become, with a myriad of management, analytics, gaming and advertising tools avaialble for advertisers.
The graphic was first displayed at a Buddy Media event marking the launch showcasing the social marketing software agency’s new suite of measurement tools.
The image highlights the raft of choices available to marketers considering embarking on social media campaigns, but also acts as a warning that the sector is becoming highly saturated, and standing out above the noise requires careful planning and execution.
View larger image
Source: Buddy Media
