Nikon Coolpix is the first brand in Europe to implement an online advertising campaign using Vibrant Image, the newly launched in-image ad format from contextual marketing technology provider Vibrant.
Through their media agency TED@MediaCom, Nikon’s three-month campaign uses Vibrant Image as well as display placements to promote the COOLPIX series of compact digital cameras.
The campaign runs on contextually relevant consumer and entertainment sites starting 1 May 2012.
Vibrant Image identifies static images within brand-safe content across the web and embeds small overlays at the bottom of the image.
Kelly Lee, Senior Planner/Buyer at Mediacom said, “We are always looking at new developments and innovative ways of engaging with our target consumers. Vibrant’s in-image product enables us to deliver the COOLPIX S3300 seamlessly with contextually relevant TV and entertainment images.”
Jeremy Gilbert, Group Marketing Manager at Nikon UK said, “This in-image advertising solution is a great format to engage our audience through a visual medium, and allows us to position the COOLPIX S3300 around really pertinent content.”
Martin Forbes, Senior Vice President & MD Europe of Vibrant says, “As a leading Vibrant partner, Nikon is at the forefront of new technologies to reach audiences in the right place, at the right time, and with the right message. This campaign captures the visual excitement of the Nikon brand and leverages contextually relevant image content with our powerful premium publisher network.”