Search and SEO Conference BrightonSEO took place this month, covering key themes affect search, such as the rise of the semantic web, new SEO tactics and changing customer needs.
The event took place on Friday 13th April and welcomed business owners and search marketing enthusiasts from across the UK and Europe to the Brighton Dome.
Tickets for the free event, hosted by social media marketing agency SiteVisibility, were snapped up within just 13 minutes of being released and welcomed some of the most respected search engine optimisation (SEO) experts as key note speakers.
Featuring a mixture of attendee from agencies, in-house marketing teams and business owners from the South East, London, UK and Europe, over 1,000 delegates played host to the year’s first edition of BrightonSEO.
The event also witnessed a panel session involving the likes of Pierre Farr from Google’s Webmaster Team; Dave Coplin Director of Search for Bing and Martin McDonald from Expedia, all fielding questions from the audience and discussed the future and reputation of SEO.
Key note speaker Philip Sheldrake, founding partner at Meanwhile, kicked off BrightonSEO with his take on Web 3.0 or “The Semantic Web”. He discussed how the definition of an SEO is progressively moving towards someone who improves the presentation, discoverability machinability of data for all stakeholders. He also suggested that Google is improving its core product by offering extended semantic support using microformats & microdata.
Using her own experience of launching Koozai in May 2011, Digital Marketing Director Samantha Noble, provided her own helpful tips and advice on launching a product, brand, or service online, and stressed the importance of not going live on any important project until it’s absolutely ready.
Adam Lee, Managing Director at No Pork Pies, used his speech to inform delegates of the importance of understanding consumer needs and how this is essential for creating a good marketing strategy.
Kelvin Newman, SiteVisibility Director of Strategy, who kicked off the day by handing out rock and bus branded mugs to whoever had travelled the furthest, comments: “This was by far the biggest BrightonSEO we’ve had to offer. It just keeps getting better and better and the names of the key note speakers reflect that. This isn’t an event that just offers cliché after cliché – it’s hands on; it’s detailed and it’s practical. We want to make sure people leave the event having learned something as we want to help other marketers get a firm grip on tools such as Search and SEO whilst at the same time, highlight Brighton’s credentials as a hot-bed for SEO talent.”
Other key note speakers at BrightonSEO included SiteVisibility’s own Director of Strategy, Kelvin Newman; Kevin Gibbons, Director of Strategy at SEOptimise; James Owen, SEO Manager at Hotels.com; Tony King, Head of Search Marketing at FindaProperty.com; Dom Hodgson – CEO, EmberAds and Nichola Stott – Founder & Director, theMediaFlow.
BrightonSEO headline sponsors included Manual Link Building and Fresh Egg.
Source: www.sitevisibility.com