Social sharing website Have You Seen has launched a new online retail platform, which it claims will ‘bring affiliate marketing to the masses’.
The firm added that 1,879 retailers have already affiliated with Have You Seen, including Amazon, Argos, Boots and Halfords.
The service ‘makes consumers the new affiliate’, therefore increasing the opportunity for merchants and retailers to drive incremental, trusted and maximised sales.
Have You Seen, part of Traffic Junction, allows anyone with an online presence – be it email, Facebook, Twitter or Google+ to share a product or service they like and would recommend to their network of friends and followers.
If the recommendation leads to a purchase, commission is earnt and can be shared between both parties.
Dan Pearce, commercial director at Traffic Junction, comments: “We recently conducted a survey with YouGov, which revealed that 45 per cent of Brits already recommend products or services online via email or social media. By rewarding consumers for something a significant proportion of them already do, Have You Seen will further encourage this behaviour and help partner retailers to increase sales.”
Bill Marjot, a marketing consultant working with 7DayShop added: “The problem with the traditional affiliate structure is that you need to own a website. We know our current and future customers are using social media and have been looking for the right way to tap into these networks. Have You Seen offers us a platform to incentivise people who like our products to share that experience. If those individuals refer sales to us then I’m more than happy to reward them as we would any traditional affiliate.”
Pearce concludes: “Retailers work extremely hard to offer great products and a good experience for their customers. They also pay a lot of money in commission rewarding other businesses for referred sales. Have You Seen means those same rewards are available to an individual when they share a product they have found with their friends. These represent genuine referred sales, and in this respect the business really gets back to the essence of affiliate marketing.”
www.HaveYouSeen.com
